[Client Name] [project name]Brand Identity
01
Recap
[The mood board selections that pointed here.]
[Logotype references]
02-02
02-04
02-09
02-12
[Mark references]
03-13
03-14
02
Concept
[Where the identity was drawn from.]
[What the mark is and how it behaves.]
[Detail]
[A decision in the mark and what it came from.]
[Detail]
[A decision in the mark and what it came from.]
03
Primary mark
Included in scope
[What the mark is made of. Each application is shown in black and reversed white.]
Primary mark, black
Primary · black[Wordmark]
Primary mark, reversed
Reversed · white on black[Wordmark]
04
Secondary mark
Included in scope
[What the secondary application is and where it gets used.]
Secondary, black
Secondary · black[Seal]
Secondary, reversed
Reversed · white[Seal]
05
Variations
Beyond scope
[How the mark flexes across uses and the space available.]
[Wordmark variations]
Positive
Reversed
[Lockup] · [where it gets used]
Positive
Reversed
[Icon] · [where it gets used]
[Supporting graphics]
Positive
Reversed
[Badge] · [where it gets used]
Positive
Reversed
[Location] · [where it gets used]
06
Applications
[The identity in use.]
[Application]
[What the piece is and where it appears.]
[Application]
[Small formats]
07
Brand kit
Everything that makes up the [Client Name] identity.
Color
[Which color leads, and what the rest are for.]
Black
#000000
White
#FFFFFF
[Brand color]
#000000
[Accent]
#000000
Typography
Primary · [Typeface]
Aa
Supporting · [Typeface]
Aa
Image treatment
[How photography is presented.]
08
Project sequence
01
Kickoff
[One line.]
02
Mood board
[One line.]
03
Direction selected
[One line.]
04
Identity delivered
[What is handed over.]
Download the files
[Formats, and what is in the folder.]
Download the logo files