[Client Name] [project name]Mood Board
About this mood board
Nothing on this page is final. These are directions to react to, and the most useful thing you can tell me is what you'd like to stay away from.
Once the pieces come together on a live page, I may adjust what we look at here. Sizes, colors, fonts, and layout may need to shift once they are all together on the page. Your notes on this mood board lead those calls and my design judgment covers the rest, so the finished page will be close to the ideas presented here without matching it exactly.
Name
[Where the name appears. What follows.]
[Approach]
[What this approach does.]
[Approach]
[What this approach does.]
Layout
[How the page is organized.]
Visual style
[What the page has to do, and who it has to reach.]
Color
[Where the palette comes from.]
[Where the color comes from.]
[Where the color comes from.]
Typography
[What the type has to do.] Premium fonts require a license, typically $[range].
Content
[What each item shows and where the content comes from.]
Project sequence
Parked
This list includes functions and ideas we’ve discussed that sit outside the scope of this project. They’re included here so we don’t lose them.